An eco-friendly brand of personal care products, most notably toothbrushes. We pronounce it “fate” but the acronym “f.e.t.e.” stands for: “from earth to earth.” It is our aim to raise awareness of environmental issues and encourage others to consider ways to help safeguard and protect it by changing our consuming and manufacturing habits. Thus “f.e.t.e.” is all about utilizing natural resources that come as direct FROM the EARTH as possible (and used for products we feel we could not do without) and which can then – after it’s usefulness has ceased – return TO the EARTH as part of the natural and ecological order of things.
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