Our policy is, “If we can’t build the best product in that category, forget about it.” We’re willing to go ALL IN on the formulas. What does this mean? Our average cost per bottle is 200% to 400% higher than most of our competitors. We use the optimal, effective doses of the most researched ingredients. We know that once you experience the results, you’ll be a fan of BiOptimizers for life. There’s Nothing More Expensive Than A Product That Doesn’t Work. And then we never stop evolving the products. We keep researching and testing and upgrading the formulas. We have helped over 65,000 people optimize their health and digestion since 2004. We work with some of the smartest people in the world to deliver on our commitment.