Aiya Organic Matcha Infused Genmaicha, Toasted Brown Rice Green Tea with Ceremonial Grade Matcha, 10 Tea Bags

Aiya Organic Matcha Infused Genmaicha Details

Organic Japanese Genmaicha green tea with organic ceremonial grade matcha blended in, in 10 tea bags.

Genmaicha is sencha with toasted brown rice, and the rice changes everything. It brings a warm, nutty, popcorn-like note that softens the tea considerably — historically it was a way of making tea go further, and it became loved in its own right. With matcha blended in, you get that toasted warmth with the depth and colour of ground leaf behind it.

This is the easiest way to get matcha into a cup. A normal green tea bag gives you an infusion — what steeps out of the leaf. Adding ceremonial grade matcha puts ground whole leaf in the cup alongside it, so you get the colour, the body and the umami that a bag alone cannot deliver.

Aiya cite an ORAC value of 1,384 for the matcha content — a laboratory measure of antioxidant activity.

Certified organic and kosher pareve. Ten bags.

Aiya has been family-owned since 1888 and is run today by the fifth generation of the Sugita family. They are based in Nishio, in Japan's Aichi prefecture, where matcha has been grown for over 800 years.

Who Aiya Organic Matcha Infused Genmaicha Is For

This is for anyone who wants matcha without the ritual — no bowl, no whisk, no sifting, just a bag in a cup. It also suits anyone who finds straight matcha too intense: the base tea softens it considerably while keeping the character.

Aiya make three of these bagged blends, each on a different base tea: Gyokuro for depth and sweetness, Sencha for a brisk everyday cup, and Genmaicha for toasted brown rice. Same matcha, three very different cups.

Aiya Organic Matcha Infused Genmaicha Features and Benefits

• Organic Genmaicha Base — Organic Japanese Sencha Green Tea, Organic Genmai (Toasted Brown Rice), Organic Ceremonial Grade Matcha.
• With Toasted Brown Rice — Warm, nutty and the most approachable of the three.
• Ceremonial Grade Matcha Blended In — Ground whole leaf in the cup, not just an infusion.
• No Whisk or Bowl Needed — Matcha character from an ordinary tea bag.
• Certified Organic — Organic and kosher pareve.
• 10 Tea Bags — From Nishio, Aichi prefecture.
• Family Owned Since 1888 — Fifth-generation Sugita family.

Steep one tea bag in hot water below boiling point. Do not use fully boiling water.