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Routine Natural Shampoo with Quinoa and Baobab Proteins, Botanical Scents, Colour-Safe, SLS-Free, Vegan, 350ml
Routine Natural Shampoo with Quinoa and Baobab Proteins, Botanical Scents, Colour-Safe, SLS-Free, Vegan, 350ml
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Routine Natural Shampoo: SLS-free, colour-safe vegan shampoo with quinoa and baobab proteins in five botanical scents. 350ml.

Routine Natural Shampoo with Quinoa and Baobab Proteins, Botanical Scents, Colour-Safe, SLS-Free, Vegan, 350ml
:by Routine
If you find a lower price, we'll beat it
Quality products you can depend on
Canadian orders $79+ ship free
Not happy? Return it within 30 days
Routine Natural Shampoo cleans all hair types with mild plant-derived cleansers, hydrolyzed quinoa and baobab seed protein, wheat and soy amino acids and a blend of herbal extracts. It is colour-safe and SLS-free, doubles as body wash and bubble bath, and comes in five botanical scents.
Routine Natural Shampoo at a Glance
- Cleansers: Mild hydroxysultaine and glucoside-based surfactants, no SLS
- Hair proteins: Hydrolyzed quinoa, baobab seed protein, wheat and soy amino acids
- Herbal extracts: Rose, lavender, lemongrass, rosemary, nettle, melissa, peppermint
- Hair type: All hair types, including colour-treated
- Scents: Sexy Sadie, The Curator, Dirty Hipster No. 4, Cat Lady, Johnny's Cash
- Size: 350ml refillable flask
- Made in: Canada (Alberta)
Routine Natural Shampoo Benefits
- Gentle clean — Lifts oil and buildup without SLS.
- Shiny, soft hair — Quinoa and baobab proteins help hair feel smooth.
- Colour-safe — Suits colour-treated hair.
- Signature scent — Botanical blends that match Routine deodorants and body care.
- Three-in-one — Shampoo, body wash and bubble bath.
- Vegan — No animal-derived ingredients.
How to Use
- Massage thoroughly into a wet scalp.
- Let the lather run through the lengths and rinse.
- For extra suds, shampoo a second time. Follow with the matching Routine conditioner.
Who It's For
- Anyone who wants a botanical, SLS-free shampoo
- People with colour-treated hair
- Routine fans who like matching scents across their routine
Pairs Well With
- Routine Natural Conditioner — the matching-scent conditioner.
Why Routine Natural Shampoo Works
➕ Why quinoa and baobab?
➕ Why amino acids?
➕ Why a herbal blend?
Frequently Asked Questions
Product Information
➕ What scents are there?
➕ How big is the bottle?
➕ Is it sulfate-free?
➕ Who makes Routine?
Benefits of Ingredients
➕ Does it contain wheat or soy?
➕ Does it contain quinoa?
➕ Is it vegan?
Usage and Storage
➕ Can I use it as a body wash?
➕ Which conditioner should I pair it with?
➕ How should I store it?
Daily shampoo for all hair types; doubles as body wash and bubble bath.
Additional Ingredients
The Curator: water, cocamidopropyl hydroxysultaine, sodium hydroxypropylsulfonate laurylglucoside crosspolymer, disodium lauryl sulfosuccinate, cocamidopropyl pg-dimonium chloride phosphate, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, sodium benzoate, potassium sorbate, glycerin, pelargonium roseum leaf oil (rose geranium), eucalyptus globulus leaf oil, helianthus annuus (sunflower) seed oil, pogostemon cablin oil (patchouli), picea mariana leaf oil (black spruce), theobroma cacao seed extract, wheat amino acids, soy amino acids, theobroma cacao (cocoa) seed extract, arginine hcl, serine, threonine, rosa centifolia flower extract (rose), lavandula angustifolia (lavender) flower extract, cymbopogon citratus extract (lemon grass), rosmarinus officinalis (rosemary) leaf extract, urtica dioica (nettle) extract, melissa officinalis leaf extract (melissa), mentha piperita (peppermint) leaf extract, yucca schidigera root extract, urtica dioica (nettle) leaf extract, equisetum arvense leaf extract (horsetail), sodium levulinate, benzyl alcohol*, citronellol*, linalol*, limonene*. *naturally occurring in essential oil.
Dirty Hipster No. 4: water, cocamidopropyl hydroxysultaine, sodium hydroxypropylsulfonate laurylglucoside crosspolymer, disodium lauryl sulfosuccinate, cocamidopropyl pg-dimonium chloride phosphate, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, pogostemon cablin oil (patchouli), sodium benzoate, potassium sorbate, glycerin, vetiveria zizanoides root oil (vetiver), mentha piperita (peppermint) leaf extract, theobroma cacao (cocoa) seed extract, wheat amino acids, soy amino acids, arginine hcl, serine, threonine, rosa centifolia flower extract (rose), lavandula angustifolia (lavender) flower extract, cymbopogon citratus extract (lemon grass), rosmarinus officinalis (rosemary) leaf extract, urtica dioica (nettle) extract, melissa officinalis leaf extract (melissa), mentha piperita (peppermint) oil, yucca schidigera root extract, urtica dioica (nettle) leaf extract, equisetum arvense leaf extract (horsetail), sodium levulinate, benzyl alcohol*. *naturally occuring in essential oil.
Cat Lady: water, cocamidopropyl hydroxysultaine, sodium hydroxypropylsulfonate laurylglucoside crosspolymer, disodium lauryl sulfosuccinate, cocamidopropyl pg-dimonium chloride phosphate, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, cocos nucifera (coconut) fruit extract, sodium benzoate, potassium sorbate, glycerin, vanilla planifolia fruit oil, flavor (natural and organic flavor oils: pineapple and strawberry), wheat amino acids, soy amino acids, theobroma cacao (cocoa) seed extract, arginine hcl, serine, threonine, rosa centifolia flower extract (rose), lavandula angustifolia (lavender) flower extract, cymbopogon citratus extract (lemon grass), rosmarinus officinalis (rosemary) leaf extract, urtica dioica (nettle) extract, melissa officinalis leaf extract, mentha piperita (peppermint) leaf extract, yucca schidigera root extract, urtica dioica (nettle) leaf extract, equisetum arvense extract (horesetail), sodium levulinate, benzyl alcohol*, limonene*. *naturally occuring in essential oil.
Johnny's Cash: water, cocamidopropyl hydroxysultaine, sodium hydroxypropylsulfonate laurylglucoside crosspolymer, disodium lauryl sulfosuccinate, cocamidopropyl pg-dimonium chloride phosphate, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, sodium benzoate, potassium sorbate, glycerin, pogostemon cablin oil (patchouli), citrus aurantium bergamia (bergamot) fruit oil, pinus sylvestris leaf oil (pine), cedrus atlantica bark oil (cedar), cananga odorata flower oil (ylang ylang), vanilla planifolia fruit oil, wheat amino acids, soy amino acids, theobroma cacao (cocoa) seed extract, arginine hcl, serine, threonine, rosa centifolia flower extract (rose), lavandula angustifolia (lavender) flower extract, cymbopogon citratus extract (lemon grass), rosmarinus officinalis (rosemary) leaf extract, urtica dioica (nettle) extract, melissa officinalis leaf extract (melissa), mentha piperita (peppermint) leaf extract, yucca schidigera root extract, urtica dioica (nettle) leaf extract, equisetum arvense leaf extract (horsetail), sodium levulinate, theobroma cacao seed extract, limonene*, linalol*, citral*, farnesol*, geraniol*. *naturally occurring in essential oil.
Allergy Information
Warnings