• Attitude Fluoride Toothpaste Enamel Care 120g
  • Attitude Fluoride Toothpaste Complete Care 120g
  • Attitude Fluoride Toothpaste Fresh Breath 120g
  • Attitude Fluoride Toothpaste Sensitive 120g
  • Attitude Fluoride Toothpaste Whitening 120g

  • Vegan Vegan
  • Made in Canada Made in Canada

Attitude Fluoride Toothpaste

Attitude Fluoride Toothpaste

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  • Vegan Vegan
  • Made in Canada Made in Canada

Attitude Fluoride Toothpaste: vegan adult toothpaste with sodium fluoride. Five formulas, 120g.

Attitude Fluoride Toothpaste Complete Care 120g

Attitude Fluoride Toothpaste

by Attitude

$9.95 CAD
$9.95 CAD
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Attitude Fluoride Toothpaste is a natural, vegan adult toothpaste with sodium fluoride to help prevent cavities. Choose Complete Care, Enamel Care, Fresh Breath, Sensitive (with potassium nitrate) or Whitening.

Attitude Fluoride Toothpaste at a Glance

  • Key ingredients: sodium fluoride, hydrated silica and plant-based cleansers, potassium nitrate
  • Type: Toothpaste
  • Options: Complete Care, Enamel Care, Fresh Breath, Sensitive, Whitening
  • Sizes: 120g
  • Best for: Adult cavity protection
  • Scent: Mint
  • Contains: fragrance allergens
  • Certifications: Vegan, EWG VERIFIED, made in Canada

Attitude Fluoride Toothpaste Benefits

  • Fluoride protection — Helps prevent cavities.
  • Gentle clean — Hydrated silica polishes gently.
  • Sensitivity relief — Potassium nitrate for sensitive teeth.
  • Naturally sourced — Around 97–98% naturally sourced ingredients.
  • Vegan and cruelty-free — No animal-derived ingredients.
  • Vegan — No animal-derived ingredients.
  • Made in Canada — By Montreal-based Attitude.

How to Use

  1. Apply a strip of toothpaste to a toothbrush.
  2. Brush thoroughly for two minutes, at least twice a day.
  3. Spit out and rinse.

Who It's For

  • Twice-daily brushing
  • Sensitive teeth (Sensitive)
  • Natural oral care

Pairs Well With

Why Attitude Fluoride Toothpaste Works

➕ Why fluoride?
Sodium fluoride strengthens tooth enamel and helps prevent cavities. Attitude's fluoride toothpastes carry a Health Canada NPN.
➕ How does it clean?
Hydrated silica gently polishes away plaque, and plant-based cleansers give a light foam without SLS.
➕ How does sensitivity toothpaste work?
Potassium nitrate calms the nerve inside the tooth, reducing sensitivity to hot, cold and sweet over time with regular brushing.

Frequently Asked Questions

Product Information

➕ Which formulas are available?
Complete Care, Enamel Care, Fresh Breath, Sensitive and Whitening.
➕ What are the NPNs?
80104880; Sensitive 80104614.
➕ Is it vegan?
Yes, per the supplier; the ingredient list contains no animal-derived ingredients.
➕ Is it tested on animals?
Attitude describes its products as cruelty-free.

Benefits of Ingredients

➕ Where is Attitude made?
Attitude is a Canadian company based in Montreal.
➕ Is it cruelty-free?
Attitude describes its products as vegan and cruelty-free.
➕ How much fluoride does it contain?
Sodium fluoride 0.243% w/w.

Usage and Storage

➕ How much should kids use?
A pea-sized amount for children, with adult supervision.
➕ Should I swallow it?
No.
➕ How should I store it?
Capped, at room temperature.

Apply a strip of toothpaste to a toothbrush. Brush thoroughly for two minutes, at least twice a day. Spit out and rinse.

Additional Ingredients

Complete Care 120g: Active ingredient: Sodium fluoride (0.243% w/w); Non-medicinal ingredients/Ingrédients non médicinaux : sorbitol, aqua, glycerin, hydrated silica, sodium lauryl sulfate, gaultheria procumbens (wintergreen / thé des bois) leaf oil*, xanthan gum, citric acid, stevia rebaudiana leaf / stem extract, sodium benzoate, carica papaya leaf extract, camellia sinensis (green tea) leaf extract, sodium bicarbonate, titanium dioxide, potassium sorbate, hydroxyapatite. Enamel Care 120g: Active ingredient: Sodium fluoride (0.243% w/w); Non-medicinal ingredients/Ingrédients non médicinaux : sorbitol, aqua, glycerin, hydrated silica, sodium lauryl sulfate, gaultheria procumbens (wintergreen) leaf oil*, xanthan gum, citric acid, sodium bicarbonate, stevia rebaudiana leaf / stem extract, sodium benzoate, carica papaya leaf extract, camellia sinensis (green tea) leaf extract, titanium dioxide, potassium sorbate. * naturally contains / contient naturellement : D-limonene Fresh Breath 120g: Active ingredient: Sodium fluoride (0.243% w/w); Non-medicinal ingredients: sorbitol, aqua, glycerin, hydrated silica, sodium sorbitol, aqua, glycerin, hydrated silica, sodium lauryl sulfate, mentha piperita (peppermint) oil*, xanthan gum, citric acid, stevia rebaudiana leaf / stem extract, sodium benzoate, sodium bicarbonate, carica papaya leaf extract, camellia sinensis (green tea) leaf extract, titanium dioxide, potassium sorbate. Sensitive 120g: Active ingredient: Sodium fluoride (0.243% w/w) and potassium nitrate (5% w/w); Non-medicinal ingredients/Ingrédients non médicinaux : sorbitol, aqua, hydrated silica, glycerin, sodium lauryl sulfate, gaultheria procumbens (wintergreen / thé des bois) leaf oil*, xanthan gum, citric acid, stevia rebaudiana leaf / stem extract, sodium benzoate, carica papaya leaf extract, camellia sinensis (green tea) leaf extract, titanium dioxide, potassium sorbate. * naturally contains / contient naturellement : D-limonene Whitening 120g: Active ingredient: Sodium fluoride (0.243% w/w); Non-medicinal ingredients/Ingrédients non médicinaux : sorbitol, aqua, glycerin, hydrated silica, sodium sorbitol, aqua, glycerin, hydrated silica, sodium lauryl sulfate, mentha piperita (peppermint / menthe poivrée) oil*, xanthan gum, citric acid, stevia rebaudiana leaf / stem extract, sodium benzoate, carica papaya leaf extract, camellia sinensis (green tea) leaf extract, titanium dioxide, potassium sorbate, hydroxyapatite.

Allergy Information

Contains fragrance allergens. May contain: dairy, egg, mustard, peanuts, seafood, sesame, soy, sulfites, tree nuts, wheat gluten.

Warnings

Children under 6 years of age: use a pea-sized amount and supervise brushing to minimize swallowing. Do not swallow. If you accidentally swallow more than used for brushing, get medical help or contact a Poison Control Centre right away. Keep out of reach of children. Sensitive teeth may indicate a serious problem that needs prompt care by a dentist. See your dentist if the problem persists or worsens. Do not use for more than 4 weeks unless recommended by a dentist.

Attitude Fluoride Toothpaste Customer Reviews