In the early 1970s, when Gerald Kessler founded Nature's Plus, he had a clear vision of the kind of products he wanted to produce. Carefully studying the natural vitamin market, he observed that consumers were seeking energy and an enhanced quality of life from their vitamins. He knew that only a supplement made with superior ingredients and the highest standards of manufacturing could result in exceptional products with the energy-releasing results consumers demanded. Over 1,200 natural vitamins and nutritional supplements later we continue to fine-tune our products and raise the bar for quality and performance in our industry. Today Nature's Plus products are unsurpassed in their ability to release natural energy and provide the ultimate feeling of well-being. That's why we call them the "Energy Supplements".