{"product_id":"born-naturals-cleanse-shampoo-240ml","title":"BORN Naturals CLEANSE Shampoo, Sulfate and Silicone Free, 240ml","description":"\u003cp\u003e\u003cstrong\u003eBORN Naturals CLEANSE Shampoo\u003c\/strong\u003e is a sulfate- and silicone-free shampoo with sunflower oil, aloe, baobab seed extract and quinoa that thoroughly cleanses the scalp without stripping its natural oils.\u003c\/p\u003e\n\u003ch2\u003eBORN Naturals CLEANSE Shampoo at a Glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Sunflower oil, aloe vera, baobab seed extract, hydrolyzed quinoa, panthenol\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Scalp health, all hair types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 240ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree from:\u003c\/strong\u003e Sulfates, SLS, silicones, parabens, phthalates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent:\u003c\/strong\u003e Lemon, lavender and clove essential oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBORN Naturals CLEANSE Shampoo Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp focused\u003c\/strong\u003e — Cleanses thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-stripping\u003c\/strong\u003e — Keeps natural oils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrating\u003c\/strong\u003e — Aloe and panthenol.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthening\u003c\/strong\u003e — Quinoa and plant protein.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilicone free\u003c\/strong\u003e — No build-up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature scent\u003c\/strong\u003e — Lemon, lavender, clove.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll hair types\u003c\/strong\u003e — For every gender.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eMassage into wet scalp with fingertips or a scalp brush.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water.\u003c\/li\u003e\n\u003cli\u003eFollow with HYDRATE Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone focused on scalp health\u003c\/li\u003e\n\u003cli\u003eHair that feels coated or heavy\u003c\/li\u003e\n\u003cli\u003ePeople avoiding sulfates and silicones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePairs Well With\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/born-naturals-hydrate-conditioner-240ml\"\u003eBORN Naturals HYDRATE Conditioner\u003c\/a\u003e — to condition after washing\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/born-naturals-boost-leave-in-conditioner-240ml\"\u003eBORN Naturals BOOST Leave-In Conditioner\u003c\/a\u003e — to protect and detangle after conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy BORN Naturals CLEANSE Shampoo Works\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why focus on the scalp?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eHair grows from the follicles in the scalp, so keeping it clean and balanced is the foundation for healthy-looking hair.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What does baobab seed extract do?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eHydrolyzed baobab seed extract helps condition and protect the hair surface, adding softness after washing.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why silicone free?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSilicones can build up on hair over time. Leaving them out lets the scalp and strands rinse completely clean.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdiv class=\"faq-section\" id=\"faq-born-naturals-cleanse-shampoo-240ml\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Who makes BORN Naturals?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eBORN Naturals is a female-owned Canadian brand making plant-based hair, body and castor oil care with concentrated botanical formulas.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Where is it made?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eMade in Canada.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How big is the bottle?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003e240ml.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Is it sulfate free?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes. It is free from sulfates and SLS, as well as silicones and parabens.\u003c\/div\u003e\u003c\/details\u003e\n\u003ch3\u003eBenefits of Ingredients\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What does quinoa add?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eHydrolyzed quinoa helps strengthen and smooth strands.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Does it contain protein?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes. Hydrolyzed vegetable protein and quinoa.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What is panthenol?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003ePro-vitamin B5, which helps hair hold moisture and shine.\u003c\/div\u003e\u003c\/details\u003e\n\u003ch3\u003eUsage and Storage\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How much should I use?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eA coin-sized amount for short hair, more for long or thick hair.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Does it remove dry shampoo?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes. The brand recommends it for washing out dry shampoo residue.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How should I store it?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eClose the cap after use and keep it at room temperature, away from direct sun.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BORN Naturals","offers":[{"title":"Default Title","offer_id":47923055132843,"sku":"928315-JIT","price":20.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/files\/928315.png?v=1790104743","url":"https:\/\/www.vitamart.ca\/products\/born-naturals-cleanse-shampoo-240ml","provider":"Vitamart.ca","version":"1.0","type":"link"}