{"product_id":"attitude-fluoride-free-toothpaste-120g","title":"Attitude Fluoride-Free Toothpaste","description":"\u003cp\u003e\u003cstrong\u003eAttitude Fluoride-Free Toothpaste\u003c\/strong\u003e is a natural, vegan fluoride-free toothpaste. Choose Fresh Breath with peppermint, Sensitive with potassium nitrate, or Whitening with a mineral-based active.\u003c\/p\u003e\n\u003ch2\u003eAttitude Fluoride-Free Toothpaste at a Glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e fluoride-free formula, hydrated silica and plant-based cleansers, potassium nitrate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Toothpaste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptions:\u003c\/strong\u003e Fresh Breath, Sensitive, Whitening\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 120g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Fluoride-free oral care\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent:\u003c\/strong\u003e Mint\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContains:\u003c\/strong\u003e No priority allergens identified\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertifications:\u003c\/strong\u003e Vegan, EWG VERIFIED, made in Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAttitude Fluoride-Free Toothpaste Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFluoride-free\u003c\/strong\u003e — A natural option for those who avoid fluoride.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle clean\u003c\/strong\u003e — Hydrated silica polishes gently.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSensitivity relief\u003c\/strong\u003e — Potassium nitrate for sensitive teeth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaturally sourced\u003c\/strong\u003e — Around 97–98% naturally sourced ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and cruelty-free\u003c\/strong\u003e — No animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan\u003c\/strong\u003e — No animal-derived ingredients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Canada\u003c\/strong\u003e — By Montreal-based Attitude.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a strip of toothpaste to a toothbrush.\u003c\/li\u003e\n\u003cli\u003eBrush thoroughly for two minutes, at least twice a day.\u003c\/li\u003e\n\u003cli\u003eSpit out and rinse.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePeople avoiding fluoride\u003c\/li\u003e\n\u003cli\u003eSensitive teeth (Sensitive)\u003c\/li\u003e\n\u003cli\u003eNatural whitening\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePairs Well With\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/attitude-kids-fluoride-free-toothpaste\"\u003eAttitude Kids Fluoride-Free Toothpaste\u003c\/a\u003e — for the kids in the family\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy Attitude Fluoride-Free Toothpaste Works\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why choose fluoride-free?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSome people prefer to avoid fluoride. Attitude's fluoride-free toothpastes clean with hydrated silica and plant-based ingredients.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How does it clean?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eHydrated silica gently polishes away plaque, and plant-based cleansers give a light foam without SLS.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How does sensitivity toothpaste work?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003ePotassium nitrate calms the nerve inside the tooth, reducing sensitivity to hot, cold and sweet over time with regular brushing.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdiv class=\"faq-section\" id=\"faq-attitude-fluoride-free-toothpaste-120g\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Which formulas are available?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eFresh Breath, Sensitive and Whitening.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Does the Sensitive formula have an NPN?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes, 80104614.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Is it vegan?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes, per the supplier; the ingredient list contains no animal-derived ingredients.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Is it tested on animals?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eAttitude describes its products as cruelty-free.\u003c\/div\u003e\u003c\/details\u003e\n\u003ch3\u003eBenefits of Ingredients\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Where is Attitude made?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eAttitude is a Canadian company based in Montreal.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Is it cruelty-free?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eAttitude describes its products as vegan and cruelty-free.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Does it prevent cavities?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eFluoride-free toothpastes do not make anti-cavity claims; brushing and flossing still matter.\u003c\/div\u003e\u003c\/details\u003e\n\u003ch3\u003eUsage and Storage\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How much should kids use?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eA pea-sized amount for children, with adult supervision.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Should I swallow it?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eNo.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How should I store it?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eCapped, at room temperature.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Attitude","offers":[{"title":"Fresh Breath \/ 120g","offer_id":47880399356075,"sku":"137684","price":9.95,"currency_code":"CAD","in_stock":true},{"title":"Sensitive \/ 120g","offer_id":47880399388843,"sku":"137683","price":9.95,"currency_code":"CAD","in_stock":false},{"title":"Whitening \/ 120g","offer_id":47880399421611,"sku":"137680","price":9.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/files\/137684.jpg?v=1789669975","url":"https:\/\/www.vitamart.ca\/products\/attitude-fluoride-free-toothpaste-120g","provider":"Vitamart.ca","version":"1.0","type":"link"}