{"product_id":"aiya-organic-ceremonial-matcha-30g","title":"Aiya Organic Ceremonial Grade Matcha, USDA Certified Organic Japanese Green Tea Powder, 30g","description":"\u003ch2\u003eAiya Organic Ceremonial Grade Matcha Details\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eUSDA certified organic ceremonial grade matcha\u003c\/strong\u003e from Nishio, Japan. Smooth, mild, and blended for daily drinking. 30g.\u003c\/p\u003e\u003cp\u003eThe process is what separates matcha from ordinary green tea. The plants are \u003cstrong\u003eshade grown\u003c\/strong\u003e for weeks before harvest, which forces the leaf to produce more chlorophyll and more L-theanine — that is where the deep colour and the savoury umami note come from. The leaves are then \u003cstrong\u003ehand picked\u003c\/strong\u003e and \u003cstrong\u003estone ground\u003c\/strong\u003e into powder. Because you drink the whole leaf rather than an infusion, you get everything in it.\u003c\/p\u003e\u003cp\u003eCeremonial grade is Aiya's drinking matcha — blended to be whisked with water and taken on its own, where the sweetness and umami come through rather than fighting milk and sugar. This is the organic version; the conventional Ceremonial Grade is the same grade without certification.\u003c\/p\u003e\u003cp\u003eOne ingredient: \u003cstrong\u003eorganic matcha green tea powder\u003c\/strong\u003e. Nothing added.\u003c\/p\u003e\u003cp\u003e30g is roughly 15 servings at 2g a bowl, so a tin lasts a fortnight at one a day — a sensible size for something that is best used fresh, since ground matcha loses colour and aroma over months once opened.\u003c\/p\u003e\u003cp\u003eAiya has been family-owned \u003cstrong\u003esince 1888\u003c\/strong\u003e and is run today by the fifth generation of the Sugita family. They are based in Nishio, in Japan's Aichi prefecture, where matcha has been grown for over 800 years.\u003c\/p\u003e\u003ch3\u003eWho Aiya Organic Ceremonial Grade Matcha Is For\u003c\/h3\u003e\u003cp\u003eThis is for daily matcha drinkers who want organic certification and are drinking it straight rather than cooking with it. If you are making lattes or baking, the Culinary Grade is blended for that and costs less per gram.\u003c\/p\u003e\u003cp\u003eCertified organic and kosher. As with any matcha, the finer the grind the better it suspends — Aiya stone grinds, which is the traditional and slowest method.\u003c\/p\u003e\u003ch2\u003eAiya Organic Ceremonial Grade Matcha Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSDA Certified Organic\u003c\/strong\u003e — Certified organic matcha from Nishio, Japan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeremonial Grade\u003c\/strong\u003e — Blended for drinking on its own with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Grown\u003c\/strong\u003e — Weeks of shade before harvest builds chlorophyll and L-theanine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Picked and Stone Ground\u003c\/strong\u003e — The traditional method, and the slowest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Ingredient\u003c\/strong\u003e — Organic matcha green tea powder, nothing else.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKosher Certified\u003c\/strong\u003e — Alongside the organic certification.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1888\u003c\/strong\u003e — Fifth-generation Sugita family, Aichi prefecture.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"faq-section\" id=\"faq-aiya-organic-ceremonial-matcha-30g\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What is Aiya Organic Ceremonial Grade Matcha?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eUSDA certified organic ceremonial grade matcha green tea powder from Nishio, Japan. Smooth, mild, and intended for daily drinking. 30g.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How is ceremonial grade different from culinary?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eCeremonial is blended to be drunk on its own with water - smoother and more delicate. Culinary is blended to hold its flavour against milk, sugar and heat.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How many servings in 30g?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eRoughly 15 at 2g per bowl.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Is this different from the non-organic Ceremonial Matcha?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSame grade and same process. This one carries USDA organic certification.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eBenefits of Ingredients\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why does shade growing matter?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eIt forces the plant to produce more chlorophyll and more L-theanine, which is where matcha's deep colour and savoury umami note come from.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Why drink the whole leaf?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eMatcha is ground leaf suspended in water rather than an infusion, so you consume the leaf itself rather than what steeps out of it.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What is in it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eOrganic matcha green tea powder. That is the entire ingredient list.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eUsage and Storage\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How do I prepare it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSift about 2g into a bowl, add a little hot water below boiling, and whisk briskly until frothy.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What water temperature?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eBelow boiling. Water that is too hot draws out bitterness and flattens the sweetness.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How should I store it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSealed, cool and away from light. Matcha loses colour and aroma over months once opened, so use it while it is fresh.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Aiya","offers":[{"title":"30g","offer_id":47866086523051,"sku":"125120","price":53.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/files\/125120.jpg?v=1789569364","url":"https:\/\/www.vitamart.ca\/products\/aiya-organic-ceremonial-matcha-30g","provider":"Vitamart.ca","version":"1.0","type":"link"}