New Chapter

Discover the intelligence and intention behind every New Chapter® product.

 

It’s in our nature to honor Earth’s goodness.

We’re committed to using ingredients you can trust—like whole fruits, vegetables, herbs, and mushrooms. We source sustainably whenever possible, nourishing body and soul with the healing intelligence of pure whole foods and herbs. We’re also leading advocates of the non-GMO movement, with all of our multivitamins and many other supplements Non-GMO Project Verified.

 

The fermentation advantage

All of our multivitamins are fermented with whole foods and beneficial probiotics. This unique 2-step method brings greater vitality to our vitamins, minerals, and herbs and makes them easily digestible. Our whole-food fermented multivitamins are gentle enough to take anytime—even on an empty stomach. And they include a nutrient-packed fermentate that delivers many beneficial factors including immune-boosting beta glucans.

 

Our ten formulation principles

• New Chapter's Quality Icon, representing a commitment to high quality products and constant improvement and innovation.
• We innovate while upholding our fundamental dedication to high quality.
• New Chapter's Purity Icon, representing pure ingredient sourcing and careful processing.
• We take the time to source pure ingredients and process them with great care.
• New Chapter's Efficacy Icon, demonstrating the importance of effective nourishment in New Chapter formulation.
• We seek out effective approaches to nourish your body & soul.
• New Chapter's Potency Icon, indicating that product value is rooted in potent and consistent formulas.
• Our product value and consistency is rooted in potent formulas made with integrity.
• New Chapter's Identity Icon, showcasing a commitment to thorough product testing.
• We test thoroughly and verify the identity of each product.

• Each product designed by holistic practitioners: naturopaths, holistic nutritionists, and master herbalists
• Each formula validated by a team of scientists: clinical physicians, toxicologists, natural products chemists, and quality engineers
• Raw materials & finished
• products strictly verified
• Marker compounds assayed
• Identity and composition verified
• Tested for heavy metals
• Tested for adulterants or afflatoxins
• Tested for residual solvents
• Tested for pesticides
• Label claims verified
• Identity verified
• Additive free
• NO added sugar or sweeteners
• NO synthetic binders or fillers
• NO artificial colors or flavors
• Independently Certified