{"product_id":"progressive-grass-fed-whey-protein-formerly-precision-all-natural-whey-protein-100-new-zealand-whey-gluten-free","title":"Progressive Grass Fed Whey Protein, 100% New Zealand Whey, Gluten Free Whey Protein Powder","description":"\u003ch2\u003eProgressive Grass Fed Whey Protein Details\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eProgressive Grass Fed Whey Protein\u003c\/strong\u003e is a low-temperature filtered whey protein concentrate from grass-fed New Zealand dairy — delivering 27g of complete protein per scoop with only 2g of fat, 2g of sugar, and zero artificial flavours, colours, or sweeteners. The gentle low-temperature processing preserves the helpful natural proteins (immunoglobulins, lactoferrin) that high-heat processing destroys in lower-cost whey products. New Zealand grass-fed sourcing is widely considered the gold standard for dairy due to year-round pasture access and the country's hormone-free dairy regulations. Available in Chocolate Velvet, Vanilla Delight, or Unflavoured, in 375g or 850g sizes. Made by Progressive, a Canadian brand.\u003c\/p\u003e\n\n\u003cp class=\"vitamart-trust-strip\"\u003e\u003cstrong\u003eVitamins Lowest Prices\u003c\/strong\u003e | \u003ca href=\"https:\/\/www.vitamart.ca\/pages\/low-price-guarantee\"\u003eLowest Price in Canada — Guaranteed\u003c\/a\u003e | Ships from Ontario across Canada\u003c\/p\u003e\n\n\u003ch3\u003eQuick Facts\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eProgressive (Canadian)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProtein form\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eWhey concentrate (retains more natural proteins than isolate)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSource\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGrass-fed New Zealand dairy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePer scoop\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e27g protein, 2g fat, 2g sugar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLow-temperature filtered (preserves helpful natural proteins)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFlavours\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eChocolate Velvet, Vanilla Delight, Unflavoured\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSizes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e375g or 850g\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eClean ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNo artificial colours, flavours, or sweeteners; gluten-free\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eWho Progressive Grass Fed Whey Is For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAdults building muscle who want clean whey protein with helpful natural proteins intact\u003c\/li\u003e\n\u003cli\u003ePeople wanting grass-fed New Zealand dairy specifically for quality and sourcing standards\u003c\/li\u003e\n\u003cli\u003eAnyone reducing artificial sweeteners who still wants real chocolate or vanilla flavour\u003c\/li\u003e\n\u003cli\u003eActive people seeking post-workout recovery protein from a high-quality source\u003c\/li\u003e\n\u003cli\u003eAdults wanting whey concentrate (retains immune-supportive components) rather than isolate\u003c\/li\u003e\n\u003cli\u003ePeople who prefer Canadian brands committed to clean ingredient lists\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho this product is NOT for:\u003c\/strong\u003e Vegans, vegetarians who avoid dairy, and people with dairy allergies. People with significant lactose intolerance may prefer whey isolate (like PVL Iso Sport) which has less lactose than concentrate. Athletes requiring Informed-Choice certification for drug-tested sport should choose a sport-certified protein (like PVL Iso Sport). If you want the absolute lowest cost per gram of protein, basic whey concentrate without grass-fed sourcing costs less. People who specifically want sweeter, candy-like flavour from artificial sweeteners may find this more natural.\u003c\/p\u003e\n\n\u003ch3\u003eVitamart's Take\u003c\/h3\u003e\n\u003cp\u003eProgressive Grass Fed Whey Protein is a whey protein powder made from grass-fed New Zealand dairy for anyone looking to add more protein to shakes, smoothies, or post-workout routines. It uses whey concentrate filtered at low temperature, a processing method that helps preserve the natural whey protein profile. The formula has no artificial flavours, colours, or sweeteners. It's made in Canada.\u003c\/p\u003e\n\n\u003ch3\u003eHow Progressive Grass Fed Whey Compares\u003c\/h3\u003e\n\n\u003ch4\u003eProgressive Grass Fed Whey Concentrate vs PVL Iso Sport (Isolate)\u003c\/h4\u003e\n\u003cp\u003eBoth are grass-fed New Zealand whey — the differences are concentrate vs isolate, and clean-label vs sport-certified. Progressive uses whey concentrate (more natural proteins, slightly more lactose, more natural flavour). PVL Iso Sport uses whey isolate (near-zero lactose, leaner, Informed-Choice tested for banned substances). Choose Progressive for daily clean whey with natural proteins intact; choose PVL for drug-tested sport competition or significant lactose sensitivity.\u003c\/p\u003e\n\n\u003ch4\u003eProgressive Grass Fed Whey vs Generic Whey Concentrate\u003c\/h4\u003e\n\u003cp\u003eGeneric whey concentrates from large bulk-manufacturer brands use conventional dairy with no grass-fed sourcing, often heat-processed (destroying helpful natural proteins) and sweetened with sucralose\/acesulfame. Lower cost per scoop, but you're getting basic protein without the quality differentiation. Progressive costs more per serving but delivers genuinely different ingredient quality.\u003c\/p\u003e\n\n\u003ch4\u003eProgressive Grass Fed Whey vs Casein Protein\u003c\/h4\u003e\n\u003cp\u003eWhey is fast-absorbing (1–2 hours) — best for post-workout. Casein is slow-absorbing (6–7 hours) — better before bed for overnight muscle protein synthesis. Many athletes use both. Different timing tools for different purposes.\u003c\/p\u003e\n\n\u003ch4\u003eProgressive Grass Fed Whey vs Plant Protein (Pea\/Hemp\/Rice Blends)\u003c\/h4\u003e\n\u003cp\u003ePlant proteins are vegan, dairy-free, easier on sensitive digestion. Whey absorbs faster and has higher leucine content (best for muscle protein synthesis). For non-vegans, whey is generally the more effective muscle-building protein. Choose plant if vegan\/dairy-free is needed; whey for maximum muscle-building per gram.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Grass-Fed and Low-Temperature Processing Matter\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrass-fed fatty acid profile.\u003c\/strong\u003e Grass-fed dairy contains more omega-3 fatty acids and conjugated linoleic acid (CLA) than grain-fed dairy. The difference is in the small amount of fat that remains in whey concentrate — not transformative, but a real quality difference.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHormone-free regulations.\u003c\/strong\u003e New Zealand prohibits rBGH\/rBST growth hormones in dairy production. For people who prefer hormone-free dairy sourcing, New Zealand whey is the clean choice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYear-round pasture access.\u003c\/strong\u003e New Zealand's climate allows year-round outdoor grazing, producing more consistent grass-fed dairy than countries where cows must be barn-fed during winter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelpful natural proteins.\u003c\/strong\u003e Quality whey contains immunoglobulins (immune-supportive proteins), lactoferrin (iron-binding antimicrobial protein), and growth factors. High-heat processing breaks these proteins down, leaving you with the amino acids but losing the helpful function.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-temperature filtering.\u003c\/strong\u003e Progressive's processing preserves the helpful natural proteins that distinguish quality whey from a generic amino acid source. Lower-cost whey products use high-heat processing that's faster and lower-cost but destroys these components.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcentrate vs isolate trade-off.\u003c\/strong\u003e Whey concentrate (70–80% protein) retains more helpful proteins, immunoglobulins, and natural fats with their fatty acid benefits. Whey isolate (90%+ protein) is more filtered, removing more lactose and fat but also stripping out some helpful components. Concentrate is the better daily choice for most people; isolate is better for lactose-sensitive individuals or those wanting maximum protein per calorie.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean ingredient list.\u003c\/strong\u003e No artificial sweeteners (sucralose, acesulfame potassium), no artificial colours, no fillers. Naturally sweetened. This matters if you're sensitive to artificial sweeteners or simply prefer to minimize them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e27g protein dose.\u003c\/strong\u003e Sweet spot for muscle protein synthesis. Research shows 20–40g per serving is the effective range; 27g hits the middle of that range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eAdults: Mix 1 scoop with 250–350ml (8–12oz) of cold water, milk, or non-dairy milk in a shaker bottle. For post-workout muscle support, take within 30–60 minutes. Can be used between meals as a protein top-up, or added to smoothies, oatmeal, and baking. Most adults benefit from 1–2 servings daily; very active people may use 2–3.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCautions:\u003c\/strong\u003e Not for use by people with dairy allergies or severe lactose intolerance (whey isolate is better-tolerated than concentrate but still contains dairy proteins). Consult your healthcare practitioner if you have kidney disease, are pregnant or breastfeeding, or have a medical condition affecting protein metabolism.\u003c\/p\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e➕ \u003cstrong\u003eWhat's the difference between concentrate and isolate?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003eWhey concentrate (70–80% protein) retains more of the original whey — more helpful natural proteins, slightly more lactose and fat, with natural fatty acid benefits. Whey isolate (90%+ protein) is more filtered, near-zero lactose, leaner profile, but loses some helpful components in processing. For most people, concentrate is the better daily whey. For lactose-sensitive individuals or those wanting maximum protein per calorie, isolate (PVL Iso Sport) is better.\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e➕ \u003cstrong\u003eIs the grass-fed sourcing actually worth more?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003eFor the protein itself, the amino acid profile is essentially identical — grass-fed doesn't make protein better at building muscle. The differences are in the small amount of fat (more omega-3, more CLA), the hormone-free sourcing, and the broader quality-control implications of New Zealand's dairy regulations. If those things matter to you, yes. If you only care about protein content, conventional whey works equally well at lower cost.\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e➕ \u003cstrong\u003eWhat about lactose intolerance?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003eWhey concentrate contains 4–6g of lactose per serving — typically tolerated by people with mild lactose intolerance, problematic for severe intolerance. If you've had issues with whey concentrate before, switch to whey isolate (PVL Iso Sport) which has near-zero lactose. People with milk protein allergy (not just lactose intolerance) should avoid all whey products.\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e➕ \u003cstrong\u003eWhen should I take it?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003ePost-workout within 30–60 minutes is the classic recommendation for muscle recovery and protein synthesis. Between meals as a protein top-up when whole-food protein isn't convenient. Some people use it in the morning if breakfast protein is hard to fit in. Pre-workout works too if you don't want to train on a full stomach.\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e➕ \u003cstrong\u003eHow does the natural sweetening taste?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003eLess aggressively sweet than artificial-sweetener proteins. The chocolate and vanilla flavours are pleasant but not candy-sweet. If you're used to artificially sweetened proteins, the first few servings may seem under-sweet — most people adjust within a week and prefer the cleaner flavour. The Unflavoured version is genuinely tasteless and works in smoothies, baking, and recipes where you don't want added flavour.\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003cdetails\u003e\n\u003csummary\u003e➕ \u003cstrong\u003eHow much protein do I actually need daily?\u003c\/strong\u003e\u003c\/summary\u003e\n\u003cdiv\u003eFor sedentary adults, around 0.8g per kg body weight daily. For active adults and athletes, 1.4–2.0g per kg. For someone weighing 75kg (165lb) training regularly, that's 105–150g protein daily. Most adults get half to two-thirds from food; protein powder fills the gap efficiently.\u003c\/div\u003e\n\u003c\/details\u003e\n\n\u003ch3\u003ePairs Well With\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.vitamart.ca\/collections\/creatine\"\u003eCreatine\u003c\/a\u003e — the most-researched performance supplement; classic stack with whey\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.vitamart.ca\/collections\/multivitamins\"\u003eMultivitamins\u003c\/a\u003e — fills micronutrient gaps in training-focused diets\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.vitamart.ca\/collections\/omega-3-blend-oil\"\u003eOmega-3 Fish Oils\u003c\/a\u003e — supports recovery and inflammation balance\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"https:\/\/www.vitamart.ca\/collections\/glutamine\"\u003eL-Glutamine\u003c\/a\u003e — added recovery support for high-volume training\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e💡 Subscribe \u0026amp; save for an extra discount on every order — never run out of your daily supplements.\u003c\/p\u003e\n\n\u003ch3\u003eCompare Similar Products\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.vitamart.ca\/collections\/whey-protein\"\u003eAll Whey Proteins\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.vitamart.ca\/collections\/grass-fed-whey-protein\"\u003eGrass-Fed Whey Proteins\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.vitamart.ca\/collections\/protein-and-bars\"\u003eAll Protein Powders\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/www.vitamart.ca\/collections\/sports-supplements\"\u003eSports Supplements\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eAbout Vitamart\u003c\/h3\u003e\n\u003cp\u003eVitamart.ca is Canada's vitamin specialist. We've been selling vitamins and supplements to Canadian families since 2005, shipping from our Ontario warehouse to every province. We believe in \u003cstrong\u003equality products you trust at prices you love\u003c\/strong\u003e — no fancy packaging markups, no pushy upsells, just the vitamins you need at the lowest prices in Canada. Backed by our \u003ca href=\"https:\/\/www.vitamart.ca\/pages\/low-price-guarantee\"\u003eLow Price Guarantee\u003c\/a\u003e: find a lower advertised price at a Canadian competitor and we'll beat it by 1¢.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVitamins Lowest Prices.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Progressive","offers":[{"title":"Chocolate Velvet \/ 850g","offer_id":42621877551275,"sku":"31001837","price":48.97,"currency_code":"CAD","in_stock":false},{"title":"Vanilla Delight \/ 375g","offer_id":42621877584043,"sku":"31001834","price":24.97,"currency_code":"CAD","in_stock":false},{"title":"Vanilla Delight \/ 850g","offer_id":42621877616811,"sku":"31001835","price":48.97,"currency_code":"CAD","in_stock":false},{"title":"Unflavoured \/ 375g","offer_id":42621877649579,"sku":"31001833","price":24.97,"currency_code":"CAD","in_stock":false},{"title":"Unflavoured \/ 850g","offer_id":42621877682347,"sku":"31001836","price":48.97,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/products\/progressive-grass-fed-whey-protein-van-850g_500a6c1f-dad5-4967-bd69-d7431c3b544f.jpg?v=1710976476","url":"https:\/\/www.vitamart.ca\/fr\/products\/progressive-grass-fed-whey-protein-formerly-precision-all-natural-whey-protein-100-new-zealand-whey-gluten-free","provider":"Vitamart.ca","version":"1.0","type":"link"}