{"product_id":"born-naturals-style-lightweight-styling-gel-240ml","title":"BORN Naturals STYLE Lightweight Styling Gel with Aloe, Marshmallow Root and Chamomile, Sulfate and Paraben Free, 240ml","description":"\u003cp\u003e\u003cstrong\u003eBORN Naturals STYLE Lightweight Styling Gel\u003c\/strong\u003e is a Canadian-made gel that defines curls and waves and smooths flyaways with a light hold, using aloe vera, marshmallow root and chamomile to keep hair soft rather than crunchy.\u003c\/p\u003e\n\u003ch2\u003eBORN Naturals STYLE Lightweight Styling Gel at a Glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHold:\u003c\/strong\u003e Light, flexible\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBotanicals:\u003c\/strong\u003e Aloe vera, marshmallow root, chamomile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScented with:\u003c\/strong\u003e Lemon, lavender and clove essential oils\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree of:\u003c\/strong\u003e Sulfates, parabens and phthalates\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 240ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in:\u003c\/strong\u003e Canada\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBORN Naturals STYLE Lightweight Styling Gel Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefines without crunch\u003c\/strong\u003e — Flexible hold that keeps hair touchable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooths frizz\u003c\/strong\u003e — Helps lay down the cuticle for shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocks in moisture\u003c\/strong\u003e — Aloe and marshmallow root add slip and softness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean formula\u003c\/strong\u003e — Made without sulfates, parabens or phthalates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to damp hair.\u003c\/li\u003e\n\u003cli\u003eScrunch for curls and waves, or comb through for a sleek style.\u003c\/li\u003e\n\u003cli\u003eAir dry or diffuse; add more for stronger definition.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWho It's For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCurly and wavy hair that wants soft definition\u003c\/li\u003e\n\u003cli\u003eAnyone avoiding crunchy, heavy gels\u003c\/li\u003e\n\u003cli\u003ePeople who prefer clean, Canadian-made hair care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy BORN Naturals STYLE Lightweight Styling Gel Works\u003c\/h2\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How does a gel hold hair?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eFilm-forming polymers such as PVP coat each strand and set as they dry, holding the shape you create.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why marshmallow root?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eIt gives a slippery feel that helps detangle and smooth the cuticle.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why essential oils?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eLemon, lavender and clove give a light natural scent.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdiv class=\"faq-section\" id=\"faq-born-naturals-style-lightweight-styling-gel-240ml\" style=\"margin-top:30px;\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Is the hold strong?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eIt is a light, flexible hold.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Is it sulfate-free?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Does it flake?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eUse a small amount on damp hair to avoid build-up.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Who makes it?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eBORN Naturals, a Canadian natural hair and body care brand.\u003c\/div\u003e\u003c\/details\u003e\n\u003ch3\u003eBenefits of Ingredients\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What is PVP?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eA film-forming polymer that gives hold and dissolves easily in water.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Is it paraben-free?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes, it uses potassium sorbate, sodium benzoate and phenoxyethanol.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Is it scented?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eLightly, with lemon, lavender and clove essential oils.\u003c\/div\u003e\u003c\/details\u003e\n\u003ch3\u003eUsage and Storage\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Can I use it on dry hair?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes, for touch-ups and flyaways.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Will it wash out easily?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes, it rinses out with shampoo.\u003c\/div\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How should I store it?\u003c\/summary\u003e\n\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eCap closed at room temperature.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BORN Naturals","offers":[{"title":"Default Title","offer_id":48529609719979,"sku":"928610-JIT","price":23.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/files\/928610.jpg?v=1793893992","url":"https:\/\/www.vitamart.ca\/fr\/products\/born-naturals-style-lightweight-styling-gel-240ml","provider":"Vitamart.ca","version":"1.0","type":"link"}