{"product_id":"aiya-organic-matcha-infused-genmaicha","title":"Aiya Organic Matcha Infused Genmaicha, Toasted Brown Rice Green Tea with Ceremonial Grade Matcha, 10 Tea Bags","description":"\u003ch2\u003eAiya Organic Matcha Infused Genmaicha Details\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eOrganic Japanese Genmaicha green tea with organic ceremonial grade matcha blended in\u003c\/strong\u003e, in 10 tea bags.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGenmaicha is sencha with toasted brown rice\u003c\/strong\u003e, and the rice changes everything. It brings a warm, nutty, popcorn-like note that softens the tea considerably — historically it was a way of making tea go further, and it became loved in its own right. With matcha blended in, you get that toasted warmth with the depth and colour of ground leaf behind it.\u003c\/p\u003e\u003cp\u003eThis is the easiest way to get matcha into a cup. A normal green tea bag gives you an infusion — what steeps out of the leaf. Adding \u003cstrong\u003eceremonial grade matcha\u003c\/strong\u003e puts ground whole leaf in the cup alongside it, so you get the colour, the body and the umami that a bag alone cannot deliver.\u003c\/p\u003e\u003cp\u003eAiya cite an \u003cstrong\u003eORAC value of 1,384\u003c\/strong\u003e for the matcha content — a laboratory measure of antioxidant activity.\u003c\/p\u003e\u003cp\u003eCertified organic and kosher pareve. Ten bags.\u003c\/p\u003e\u003cp\u003eAiya has been family-owned \u003cstrong\u003esince 1888\u003c\/strong\u003e and is run today by the fifth generation of the Sugita family. They are based in Nishio, in Japan's Aichi prefecture, where matcha has been grown for over 800 years.\u003c\/p\u003e\u003ch3\u003eWho Aiya Organic Matcha Infused Genmaicha Is For\u003c\/h3\u003e\u003cp\u003eThis is for anyone who wants matcha without the ritual — no bowl, no whisk, no sifting, just a bag in a cup. It also suits anyone who finds straight matcha too intense: the base tea softens it considerably while keeping the character.\u003c\/p\u003e\u003cp\u003eAiya make three of these bagged blends, each on a different base tea: \u003cstrong\u003eGyokuro\u003c\/strong\u003e for depth and sweetness, \u003cstrong\u003eSencha\u003c\/strong\u003e for a brisk everyday cup, and \u003cstrong\u003eGenmaicha\u003c\/strong\u003e for toasted brown rice. Same matcha, three very different cups.\u003c\/p\u003e\u003ch2\u003eAiya Organic Matcha Infused Genmaicha Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Genmaicha Base\u003c\/strong\u003e — Organic Japanese Sencha Green Tea, Organic Genmai (Toasted Brown Rice), Organic Ceremonial Grade Matcha.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWith Toasted Brown Rice\u003c\/strong\u003e — Warm, nutty and the most approachable of the three.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeremonial Grade Matcha Blended In\u003c\/strong\u003e — Ground whole leaf in the cup, not just an infusion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo Whisk or Bowl Needed\u003c\/strong\u003e — Matcha character from an ordinary tea bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified Organic\u003c\/strong\u003e — Organic and kosher pareve.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10 Tea Bags\u003c\/strong\u003e — From Nishio, Aichi prefecture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1888\u003c\/strong\u003e — Fifth-generation Sugita family.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"faq-section\" id=\"faq-aiya-organic-matcha-infused-genmaicha\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What is this tea?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eOrganic Japanese Genmaicha green tea with organic ceremonial grade matcha blended in, in 10 tea bags.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How is it different from ordinary green tea?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eA normal bag gives you an infusion. The added matcha puts ground whole leaf in the cup, which brings colour, body and umami a bag alone cannot.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What are the other two blends?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eGyokuro for depth and sweetness, Sencha for a brisk everyday cup, and Genmaicha for toasted brown rice. Same matcha, different base tea.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Do I need any equipment?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eNo. It brews like any tea bag.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eBenefits of Ingredients\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What is genmaicha?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSencha green tea blended with toasted brown rice, which brings a warm, nutty, popcorn-like note. Historically a way of making tea go further, now loved in its own right.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What does the rice do to the flavour?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eIt softens the tea considerably and adds toasted warmth, which makes this the most approachable of the three blends.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What is ORAC 1,384?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eA laboratory measure of antioxidant activity that Aiya cite for the matcha content.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eUsage and Storage\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How do I brew it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSteep one bag in hot water below boiling. Water that is too hot will draw out bitterness.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Can I add milk?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYou can, though these blends are built for drinking straight where the base tea character comes through.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How should I store it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSealed, cool and away from light.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Aiya","offers":[{"title":"10 Tea Bags","offer_id":47866090881195,"sku":"125205","price":26.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/files\/125205.png?v=1789569439","url":"https:\/\/www.vitamart.ca\/fr\/products\/aiya-organic-matcha-infused-genmaicha","provider":"Vitamart.ca","version":"1.0","type":"link"}