{"product_id":"aiya-organic-culinary-grade-matcha-100g","title":"Aiya Organic Culinary Grade Matcha, USDA Certified Organic for Lattes and Baking, 100g","description":"\u003ch2\u003eAiya Organic Culinary Grade Matcha Details\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eUSDA certified organic culinary grade matcha\u003c\/strong\u003e in a 100g bag — the working size, blended for lattes, smoothies and baking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCeremonial and culinary are not quality tiers so much as different jobs.\u003c\/strong\u003e Ceremonial grade is blended to be drunk on its own with water — smoother, sweeter, more delicate. Culinary grade is blended to hold its flavour against milk, sugar, heat and other ingredients, which is exactly what you want in a latte or a batch of cookies and is wasted in a plain bowl of tea.\u003c\/p\u003e\u003cp\u003eThis is the organic culinary option. One ingredient: \u003cstrong\u003eorganic matcha green tea powder\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThe process is what separates matcha from ordinary green tea. The plants are \u003cstrong\u003eshade grown\u003c\/strong\u003e for weeks before harvest, which forces the leaf to produce more chlorophyll and more L-theanine — that is where the deep colour and the savoury umami note come from. The leaves are then \u003cstrong\u003ehand picked\u003c\/strong\u003e and \u003cstrong\u003estone ground\u003c\/strong\u003e into powder. Because you drink the whole leaf rather than an infusion, you get everything in it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e100g goes a very long way.\u003c\/strong\u003e Around 2g flavours a drink and 1–2 tablespoons flavours a whole batch of baked goods, so a bag covers a lot of ground — and at this size the cost per drink drops well below the 30g ceremonial tins.\u003c\/p\u003e\u003cp\u003eAiya has been family-owned \u003cstrong\u003esince 1888\u003c\/strong\u003e and is run today by the fifth generation of the Sugita family. They are based in Nishio, in Japan's Aichi prefecture, where matcha has been grown for over 800 years.\u003c\/p\u003e\u003ch3\u003eWho Aiya Organic Culinary Grade Matcha Is For\u003c\/h3\u003e\u003cp\u003eThis is for anyone making matcha lattes at home, baking with matcha, or blending it into smoothies, who wants organic certification. It is also the sensible choice for a cafe or a home cook going through it steadily.\u003c\/p\u003e\u003cp\u003eCertified organic and kosher. If you drink matcha straight with water, the Ceremonial Grade is blended for that instead.\u003c\/p\u003e\u003ch2\u003eAiya Organic Culinary Grade Matcha Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUSDA Certified Organic\u003c\/strong\u003e — Certified organic matcha from Japan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCulinary Grade\u003c\/strong\u003e — Blended to hold flavour against milk, sugar and heat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g Working Size\u003c\/strong\u003e — Around 2g per drink, 1-2 tbsp per batch of baking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Cost Per Drink\u003c\/strong\u003e — The largest size in the range by a distance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Ingredient\u003c\/strong\u003e — Organic matcha green tea powder.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKosher Certified\u003c\/strong\u003e — Alongside the organic certification.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1888\u003c\/strong\u003e — Fifth-generation Sugita family, Aichi prefecture.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"faq-section\" id=\"faq-aiya-organic-culinary-grade-matcha-100g\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What is Aiya Organic Culinary Grade Matcha?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eUSDA certified organic culinary grade matcha in a 100g bag, blended for lattes, smoothies and baking.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Why culinary rather than ceremonial?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eCulinary grade is blended to hold its flavour against milk, sugar and heat. Ceremonial is blended to be drunk on its own in water, and its delicacy is wasted in a latte.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How much do I use?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eAround 2g to flavour a drink, or 1-2 tablespoons for a batch of baked goods.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How does it compare to the non-organic culinary?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSame grade and use. This one carries USDA organic certification.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eBenefits of Ingredients\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why does shade growing matter?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eIt builds chlorophyll and L-theanine in the leaf, which produces matcha's colour and umami character.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Will it survive baking?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eThat is what culinary grade is blended for - holding its flavour against heat and other ingredients.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What is in it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eOrganic matcha green tea powder, and nothing else.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eUsage and Storage\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How do I make a latte?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eWhisk about 2g into a small amount of hot water below boiling until smooth, then add hot or cold milk.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Can I use it in smoothies?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYes. It blends straight in, and the culinary blend is built to carry through other flavours.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How should I store it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSealed, cool and away from light. Matcha fades over months once opened.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Aiya","offers":[{"title":"100g","offer_id":47866087637163,"sku":"125130","price":51.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/files\/125130.jpg?v=1789569385","url":"https:\/\/www.vitamart.ca\/fr\/products\/aiya-organic-culinary-grade-matcha-100g","provider":"Vitamart.ca","version":"1.0","type":"link"}