{"product_id":"aiya-culinary-grade-matcha-100g","title":"Aiya Culinary Grade Matcha, Japanese Green Tea Powder Blended for Lattes and Baking, 100g","description":"\u003ch2\u003eAiya Culinary Grade Matcha Details\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMatcha specially blended for food and beverage use\u003c\/strong\u003e, in a 100g bag. Built for lattes, smoothies, ice cream and baking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCeremonial and culinary are not quality tiers so much as different jobs.\u003c\/strong\u003e Ceremonial grade is blended to be drunk on its own with water — smoother, sweeter, more delicate. Culinary grade is blended to hold its flavour against milk, sugar, heat and other ingredients, which is exactly what you want in a latte or a batch of cookies and is wasted in a plain bowl of tea.\u003c\/p\u003e\u003cp\u003eOne ingredient: \u003cstrong\u003epure matcha green tea powder\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThe process is what separates matcha from ordinary green tea. The plants are \u003cstrong\u003eshade grown\u003c\/strong\u003e for weeks before harvest, which forces the leaf to produce more chlorophyll and more L-theanine — that is where the deep colour and the savoury umami note come from. The leaves are then \u003cstrong\u003ehand picked\u003c\/strong\u003e and \u003cstrong\u003estone ground\u003c\/strong\u003e into powder. Because you drink the whole leaf rather than an infusion, you get everything in it.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e100g is the working size.\u003c\/strong\u003e Around 2g flavours a drink and 1–2 tablespoons flavours a batch of baked goods, so this bag covers dozens of servings — and it is the best cost per drink in the Aiya range.\u003c\/p\u003e\u003cp\u003eAiya has been family-owned \u003cstrong\u003esince 1888\u003c\/strong\u003e and is run today by the fifth generation of the Sugita family. They are based in Nishio, in Japan's Aichi prefecture, where matcha has been grown for over 800 years.\u003c\/p\u003e\u003ch3\u003eWho Aiya Culinary Grade Matcha Is For\u003c\/h3\u003e\u003cp\u003eThis is for home bakers, latte makers and anyone blending matcha into smoothies who does not need organic certification. It is the most economical way into the brand, and the grade that actually suits what most people make with matcha.\u003c\/p\u003e\u003cp\u003eKosher certified. If you want to drink matcha straight in water, Ceremonial Grade is blended for that.\u003c\/p\u003e\u003ch2\u003eAiya Culinary Grade Matcha Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlended for Food and Beverage\u003c\/strong\u003e — Built to hold flavour against milk, sugar and heat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100g Working Size\u003c\/strong\u003e — Around 2g per drink, 1-2 tbsp per batch of baking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest Cost Per Drink\u003c\/strong\u003e — The most economical option in the Aiya range.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Ingredient\u003c\/strong\u003e — Pure matcha green tea powder.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Grown and Stone Ground\u003c\/strong\u003e — The same process as the ceremonial grades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKosher Certified\u003c\/strong\u003e — From Nishio, Japan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1888\u003c\/strong\u003e — Fifth-generation Sugita family, Aichi prefecture.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"faq-section\" id=\"faq-aiya-culinary-grade-matcha-100g\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What is Aiya Culinary Grade Matcha?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eMatcha specially blended for food and beverage use, in a 100g bag. For lattes, smoothies, ice cream and baking.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Why not just use ceremonial grade?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYou can, but it is blended for delicacy in water and that character is lost against milk and sugar. Culinary grade is blended to carry through, and costs less per gram.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How much do I use?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eAround 2g to flavour a drink, or 1-2 tablespoons for a batch of baked goods.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How does it compare to the organic culinary?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSame grade and use. The organic version carries USDA certification and costs slightly more.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eBenefits of Ingredients\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why does shade growing matter?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eIt builds chlorophyll and L-theanine in the leaf, producing matcha's colour and umami character.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Will the colour survive baking?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eCulinary grade is blended specifically to hold up against heat and other ingredients.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What is in it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003ePure matcha green tea powder, and nothing else.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eUsage and Storage\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How do I make a latte?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eWhisk about 2g into a little hot water below boiling until smooth, then add hot or cold milk.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What else can I use it for?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSmoothies, ice cream, frosting, cookies, cakes - anywhere you want matcha flavour and colour to carry.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How should I store it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSealed, cool and away from light.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Aiya","offers":[{"title":"100g","offer_id":47866088194219,"sku":"125135","price":51.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/files\/125135.jpg?v=1789569394","url":"https:\/\/www.vitamart.ca\/fr\/products\/aiya-culinary-grade-matcha-100g","provider":"Vitamart.ca","version":"1.0","type":"link"}