{"product_id":"aiya-ceremonial-matcha-30g","title":"Aiya Ceremonial Grade Matcha, Japanese Green Tea Powder for Traditional Preparation, 30g","description":"\u003ch2\u003eAiya Ceremonial Grade Matcha Details\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eAiya's leading product.\u003c\/strong\u003e Ceremonial grade matcha from Nishio, Japan, blended for daily drinking. 30g.\u003c\/p\u003e\u003cp\u003eThe process is what separates matcha from ordinary green tea. The plants are \u003cstrong\u003eshade grown\u003c\/strong\u003e for weeks before harvest, which forces the leaf to produce more chlorophyll and more L-theanine — that is where the deep colour and the savoury umami note come from. The leaves are then \u003cstrong\u003ehand picked\u003c\/strong\u003e and \u003cstrong\u003estone ground\u003c\/strong\u003e into powder. Because you drink the whole leaf rather than an infusion, you get everything in it.\u003c\/p\u003e\u003cp\u003eThis is the one to start with if you are drinking matcha rather than cooking with it. Ceremonial grade is blended so the natural sweetness and umami carry on their own in water — no milk needed, no sugar to cover anything up.\u003c\/p\u003e\u003cp\u003eOne ingredient: \u003cstrong\u003epure matcha green tea powder\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eIt is also the better value of Aiya's two ceremonial options. The organic version is the same grade with USDA certification and costs more; if certification is not what you are buying, this is the same tea.\u003c\/p\u003e\u003cp\u003eAiya has been family-owned \u003cstrong\u003esince 1888\u003c\/strong\u003e and is run today by the fifth generation of the Sugita family. They are based in Nishio, in Japan's Aichi prefecture, where matcha has been grown for over 800 years.\u003c\/p\u003e\u003ch3\u003eWho Aiya Ceremonial Grade Matcha Is For\u003c\/h3\u003e\u003cp\u003eThis suits anyone drinking matcha daily who wants Aiya's flagship blend without paying for organic certification. It also suits anyone new to matcha — starting with a good ceremonial grade tells you what the tea is actually meant to taste like, which a culinary grade in a latte will not.\u003c\/p\u003e\u003cp\u003eKosher certified. 30g is roughly 15 bowls at 2g each.\u003c\/p\u003e\u003ch2\u003eAiya Ceremonial Grade Matcha Features and Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAiya's Leading Product\u003c\/strong\u003e — The blend the company is known for.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeremonial Grade\u003c\/strong\u003e — Blended for drinking on its own with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Grown\u003c\/strong\u003e — Weeks of shade before harvest builds chlorophyll and L-theanine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHand Picked and Stone Ground\u003c\/strong\u003e — The traditional method.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOne Ingredient\u003c\/strong\u003e — Pure matcha green tea powder.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter Value Than the Organic\u003c\/strong\u003e — Same grade, without the certification premium.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFamily Owned Since 1888\u003c\/strong\u003e — Fifth-generation Sugita family, Aichi prefecture.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cdiv class=\"faq-section\" id=\"faq-aiya-ceremonial-matcha-30g\"\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eProduct Information\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ What is Aiya Ceremonial Grade Matcha?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eAiya's flagship ceremonial grade matcha from Nishio, Japan, blended for daily drinking. 30g.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How is it different from the organic version?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSame grade and same process. The organic version carries USDA certification and costs more.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ Should I use it for lattes?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eYou can, but culinary grade is blended to hold its flavour against milk and sugar and costs less per gram. Ceremonial is at its best in water.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How many servings in 30g?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eRoughly 15 at 2g per bowl.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eBenefits of Ingredients\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ Why does shade growing matter?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eIt builds chlorophyll and L-theanine in the leaf, which is where the deep colour and savoury umami note come from.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What does stone ground mean?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eThe leaf is milled between granite stones, slowly, to avoid the heat that damages flavour. It is the traditional method.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What is in it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003ePure matcha green tea powder, and nothing else.\u003c\/div\u003e\u003c\/details\u003e\u003ch3\u003eUsage and Storage\u003c\/h3\u003e\n\u003cdetails\u003e\u003csummary\u003e➕ How do I prepare it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSift about 2g into a bowl, add hot water below boiling, and whisk briskly until frothy.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ What water temperature?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eBelow boiling. Too hot and you pull out bitterness at the expense of the sweetness.\u003c\/div\u003e\u003c\/details\u003e\u003cdetails\u003e\u003csummary\u003e➕ How should I store it?\u003c\/summary\u003e\u003cdiv style=\"padding-left:25px; margin-top:5px; padding-bottom:10px;\"\u003eSealed, cool and away from light, and use it while fresh.\u003c\/div\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"Aiya","offers":[{"title":"30g","offer_id":47866087145643,"sku":"125125","price":46.95,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0621\/4126\/8139\/files\/125125.jpg?v=1789569373","url":"https:\/\/www.vitamart.ca\/fr\/products\/aiya-ceremonial-matcha-30g","provider":"Vitamart.ca","version":"1.0","type":"link"}