Since the summer of ‘69, we’ve been on the journey of soul-to-skin beauty -- and you’ve been with us every step of the way. Our mission is to enhance the physical & spiritual health of all we serve — with love. We’ve been in the business of self-care long before it was a buzzword. From a small storefront in Virginia Beach, to a psychic hotline, to celebrating our 50th year — we’ve always been all about soul-to-skin beauty. Our formulas are made with only the essentials, keeping our ingredient lists short so you get more of the good and less of the bad. We avoid unnecessary and harsh ingredients, always formulating to clean beauty standards. All of our products are plant-based and as natural as possible. Nature never goes out of style. Our products are rooted in botanical formulations with timeless ingredients that have been used for generations.