The Illinois-based company is a fast-growing developer and importer of functional premium quality feminine hygiene products. The Genial Day story is about a woman, mother, and wife, who had a dream to improve women's life during menstruation; it is a story about believing and achieving, about learning and improving. The family-owned company was born in 2009 in Europe. Currently, our products are distributed in 15 European countries. Genial Day pads and liners have revolutionized the European feminine hygiene product market by creating a new niche of natural, functional high-performance products.