Ultimate Nutrition, founded in 1979 by Victor Rubino who was a top amatuer power lifter, knew that supplements were the key to improving performance through increased strength and faster recovery. Victor wasn't satisfied with the current supplements on the market and being he was a biochemist decided to launch his own supplments company in the 70's....Ultimate Nutrition was born! Victor's goal was to create high quality, researched supplements at an affordable price for everyone. The company grew over the years and by the mid 1990's Ultimate Nutrition again was on the cutting edge as they were one of the first companies to come out with Whey Protein powder in a bottle. Today, Ultimate Nutrition supplements continue to be the top choice for many health enthusiasts and rightfully so!