Simply Clean is a Canadian company that is waging war on traditional chemical based cleaners.One of the reasons that mainstream cleaners use phosphates and other harmful ingredients is that these ingredients are considerably cheaper than more environmentally safe cleaning agents. Simply Clean products are highly concentrated, so in many cases they are very competitively priced when compared on a "number of uses per container" basis. Simply Clean is committed to keeping our prices down in order to stay competitive with mainstream cleaners, however they aren't willing to sacrifice the safety of our products for your families or the environment in an attempt to lower costs. Yet, Simply Clean does keep costs low by minimizing marketing and advertising costs as they do not do a lot of expensive advertising, but rely on word of mouth to get their products in the hands of Canadians.