Genr8 is the brain child company of Anthony Almada (the man who co-founded EAS, the company which introduced creatine to North America). Genr8 has one airm: create, develop, validate, and market performance nutrition supplements that inspire and sustain confidence and ultimately acheive results. Confidence is defined by Genr8 by testing their products at the university level and ensuring they work better than the current "gold standard" of supplements out there. Genr8 also ensures product safetly for aspiring young athltes, pro athletes and even Olympic athletes, who are subject to rigerous testing for banned substances. Genr8 conducts substantial research on the actual supplements (not just the ingredients) conducted at world-class universities BEFORE they're offered for sale to you. Each batch of EACH product is analytically tested by the ONLY World Anti-Doping Association=accredited lab in North America. Genr8's guarantee to you is "Proof Before Promises".